Step+5+-+Strategies+Evaluation+Through+SWOT+Analysis

S.W.O.T. analysis is created by Albert Humphrey to evaluate the Strengths, Weaknesses, Opportunities, and Threats as a strategic planning method in a business manner.

 ** It must first start with specifying the objective or desired state of the business venture and then it identifies the internal and external factors in order to achieve the objective. SWOT analysis is helpful because it provides information that matches the firm’s resources and capabilities to the competitive industry in which it operates. **


 *  Strengths: **

= = ** Weaknesses: ** = = = = ** Opportunities: **
 *  Better-tasting ketchup than any other brands
 * Cheaper than most other companies
 * Does not use high fructose corn syrup
 * The brand "Hunt's" is already well known for other tomato products
 * The company has a long history
 * Quality products from California
 * Although Hunt's ketchup has the second biggest market share, its competitor, Heinz is too popular
 * Market share gap between Hunt's and Heinz is approximately 45%
 * Does not have any ketchup advertisements
 * Low brand awareness
 * Many stores do not have Hunt's ketchup in stock

= = <span style="font-family: 'Times New Roman',Times,serif; font-size: 120%;">** Threats: ** = = = =
 * <span style="color: windowtext; font-family: 'Times New Roman',Times,serif; font-size: 120%;">Hunt's ketchup pursue healthier products
 * <span style="color: windowtext; font-family: 'Times New Roman',Times,serif; font-size: 120%;">Hunt's do not have any negative brand image at all
 * <span style="color: windowtext; font-family: 'Times New Roman',Times,serif; font-size: 120%;">Hunt's ketchup already holds second place for market share
 * <span style="color: windowtext; font-family: 'Times New Roman',Times,serif; font-size: 120%;">There are no substitute products for ketchup
 * <span style="color: windowtext; font-family: 'Times New Roman',Times,serif; font-size: 120%;">Main rival, Heinz, has over 60% of market share even though their price is higher
 * <span style="color: windowtext; font-family: 'Times New Roman',Times,serif; font-size: 120%;">Ketchups by local companies make up for about 17% of market share and their prices are extremely cheap
 * || Opportunities || Threats ||
 * Strengths || Hunt's have a higher chance of success in the Ketchup market, because there are no substitute products, and Hunt's currently is the leader in taste and healthiness. The company is already well known in the food industry and currently has no negative brand image. Along with cheap price of the product, this company can grow rapidly, and have a chance to compete with Heinz. || Although the main rival, Heinz has the 60% of the market share, Hunt's ketchup has more fans when it comes to taste. Hunt's ketchup can easily beat the cheap local brand ketchup with its healthy ingredients, and authenticity of company. ||
 * Weaknesses || Although Hunt's ketchup have low brand awareness, it does not have any negative images to consumers. Hunt's ketchup are not available in many stores, but in the future with the concept of healthier and better tasting ketchup, Hunt's will have a chance to compete with Heinz. || Even though Hunt's Ketchup proved itself as a better tasting, and healthier ketchup, it has a low brand awareness. Most local markets don't even have Hunt's ketchup in stock, due to Heinz ketchup's dominance in the market. Also the cheap price of the Hunt's ketchup is challenged by local brand ketchup, which are even more cheap. ||