Step+4+-+Generate+Strategies+&+Tactics+for+Achieving+Objectives

__**Tactics and Evaluating**__
Generating strategies & Tactics for achieving objectives: The objective is achieved when the consumer thinks that Hunts ketchup taste better than others. At least 50% of the customer realizes, that Hunts Ketchup taste better than others. Our tactic is to show the better in tasting, is blind tasting. If we line up the ketchups and have customers pick out the best tasting one. Hunts would have the overall majority of votes in which customers can realize that we have the best quality taste in ketchup. It is proven that in blind tasting, Hunts had more popularity than any other Ketchup Company (Carpenter).

Our other goals consist of marketing over the Internet since it is the most dominant marketing way for customers to know the product. Goals consist of having over 10,000 Likes on Facebook page as well as optimizing its search engine, so in result there will be many hits when specific words are searched and increase website traffic.

Other strategies that can be included in raising customer are comparing the difference also known as brand awareness. Brand awareness is one of the ways in which customers can tell the difference in each brand and to differ the difference in-between them. One of our ways to show its brand awareness is to change its ketchup bottle into a unique model in which customers can notify the difference. The bottle would be in a unique way which it will attract many customers attention as well as easier to use or easy to squeeze out and user friendly which is ergonomic to customers.



This is one of the bottles that is only made by Hunts Ketchup in this shape. Its model of the shape is easier for users to squeeze out the ketchup using recyclable container which is also economically friendly and as the product says, no fructose corn syrup, so it will catch many of the customers attention to its dieting product.

**__SMO – Social Media Optimization - Facebook__**
One of the most recent marketing strategies, which has a huge effect in advertising. Many people use social networking globally, which is easier to catch many peoples attention. The advertisement is going to be done on one of the biggest social networking site, Facebook. The advertisement is going to be done by creating a Hunt’s Ketchup page in which we can promote our products here. By advertising on Facebook, we are generating more “likes” for the page, which enables us to make more and more special events for the page. Since our Facebook page is going to be mostly user interactive, it will be much easier for users to remember us and they can always participate in special events that will be hosted every month.

The benefit of “liking” our page includes a raffle draw every month to win a special prize relating to our latest products as well as giving out discount coupons for the users who liked it. By having many activities and user interactive apps, this will attract many “likes” on Facebook, which generates a constant news feed of what your friend did with the page, and recent activities done. By showing up on newsfeed, it shows all the friend’s friend of what they did, as well it is easier to spread throughout the social community. On the Facebook page, it will also contain many videos, recent articles, pictures, and links to enhance our promotion. By generating a social media advertisement, it also helps the search engine optimization in which there are more key words that will be recognized thus easier to find the company and the product.



__**SEO – Search Engine Optimization**__
 We have developed out search engine optimization around google which can enhance our goals towards advertising. As of now, the search result on google towards Hunt’s Ketchup shows its actual home page which many people can see. Our other objective to enhance this marketing skill is that we acquire more specific keywords so there will be many results on Google that is shown as Hunts Ketchup. In order to increase the numbers of search result, it must have higher page ranking and specific key words attached so it is easier to get results. As of now, when searching the word “Ketchup”, it is dominant that Many of the Heinz Ketchup shows on the Top of the search and Hunts can be seen from Page two, not on Page one.

 This is a little hard to show Hunts product of ketchup instead of Heinz Ketchup. Many of the users will input, just Ketchup (if not knowing any brands) and the first site they will see is for the Heinz Ketchup. To change this we need to have a higher page ranking so it will be ahead of the Heinz Ketchup and more users will be able to see our product. To increase its popularity we can link many sites to Hunts Ketchup site relating any food blogs, and cooking site which uses Hunts Ketchup, that can increase the popularity and be put on page one.

Other key words are inevitable for the search engine to increase. Specifically, if customers are looking for like “Good Ketchup” or “Low fat ketchup” on google, it will have many results on Hunts ketchup instead of getting results of Heinz Ketchup. Using keywords can optimize the Hunts Site as well as leading into the better ketchup and being known for that specific keyword.